Kidsbeer! New Beverage From Japan

November 2, 2007 · Print This Article



KidsbeerThis is no joke. Kidsbeer is a new brew being manufactured in Japan which boasts the slogan, “Even kids cannot stand life unless they have a drink!” The manufacturer has been moving over 75,000 bottles every month recently.

The beverage is non-alcoholic, of course, and actually is a lot more like a frothy soda than a beer. But its brown color is specifically meant to resemble the more adult counterpart. The drink has been wildly successful in Japan, where apparently, all the little tykes want to pretend to be big boozers (…like daddy!).

According to Satoshi Tomoda, president of the beverage maker, “Children copy and mimic adults.” I just wonder how many of these a little guy can have before he wakes up in a smoky apartment next to some chick he just met in daycare the night before with a huge headache… That is just like adults!


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